This campaign was recognized with a Gold Addy and Best in Show award in the student division of The American Advertising Awards of North Alabama.

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In this project, I developed the logo and additional branding for Mountain Goat Outfitters, a conceptual retail company specializing in sports and outdoors gear.

 

I initially began with only the logo and advertisement but elected to return to this project and create additional branding elements.

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The logo features figure-ground reversal symbolizing both a goat and a mountain within the icon. Natural colors were chosen to align with the outdoor theme while maintaining a modern aesthetic.

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In tandem with the branding efforts, I created a series of three printed advertisements, each tailored to accommodate varying aspect ratios for posters. Despite the diverse dimensions, each advertisement maintains a cohesive design language, ensuring brand consistency across platforms.

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Further contributions include the conceptualization of product packaging, including the design of shoeboxes and shopping bags, as illustrated below. Additionally, I conceptualized a storefront sign to enhance the brand's physical presence.

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Lastly, I created product designs aligning with Mountain Goat Outfitters' brand identity, ensuring a seamless integration of visual elements across all touchpoints.